• Key Business Consultants logo shown on a solid light grey background.
  • The key simplified symbol is incorporated in the KEY type mark of the logo.
  • The Key Business Consultants logo lockup is designed to work with many different taglines, such as the 'Seed EIS Specialists'.
  • Key Business Consultants are Chartered Accountants as shown here in the logo.

Key Business consultants

understated, entrepreneurial accounting

Key Business Consultants approached us to help them define a clear strategic brand focus and reimagine their visual identity. It was clear the old branding was not sending the right signals to the target audience, so after extensive research, we repositioned the brand to focus on the values that were most important to their clients.

The understated type mark and clean typographic approach captures Key Business Consultant's core strength: their entrepreneurial, straightforward and attentive approach to accountancy.

Our infographic animations convey complex information in a clear form.
  • Comp slips for Key Business Consultants with the key logo mark and half-tone photographs.
  • Back of the Key Business Consultants comp slips.
  • Back of Key Business Consultants business cards with embossed logo.
    Key Business Consultants business cards front view.
  • Key Business Consultants letterhead with repeating key symbol on the back.
    Letterhead design based on a simple typographic style.
Cover pages of a Key Business Consultants brochure focused on the Seed Enterprise Investment Scheme.
We picked understated materials and print methods to reflect the brand's honesty.
Photo of Gary Green, founder of Key Business Consultants.
Pull-up banner in the Key Business Consultants boardroom.
The key symbol is at the heart of the identity system.
We proposed a new tagline: Unlock your taxes.
Billboard advertising designed for Key Business Consultants.
Through design, the brand has gained scope for growth.
  • Cover of an inheritance tax focused booklet by Key Business Consultants.
  • Comparison between SEIS and EIS in the Key Business Consultants Inheritance Tax brochure.
  • Infographic diagram of SEIS / EIS and inheritance tax savings in a Key Business Consultants booklet.
  • Private Client Opportunities section in the booklet with bold photography of antique keys.
  • Pages decorated with the key logo mark within a simple typographic style and grid system.
We photographed antique keys to add depth to the visual identity.
  • Key Business Consultants website homepage.
  • Inheritance Tax page on the Key Business Consultants website.
  • Our services page design on the Key Business Consultants website.
We designed and built the website on the clear typographic principles of the brand.
Iconography in a simple 2D style for Key Business Consultants.
Bespoke icons were created for the website.
  • Rusted single antique key photographed against a vibrant green background.
  • A set of small antique keys photographed on a purple background.
  • Photograph of old keys arranged in an orderly fashion.
  • Rusty, old keys in a pile photographed on purple background.