• YR and BAPE collaboration lockup on the YR Store pattern background.
  • Alternative logo lockup for YR Store x A Bathing Ape presnted on BAPE's signature camouflage pattern.
A cult brand collaboration

YR x A Bathing Ape

YR Store teamed up with * A Bathing Ape ® to deliver live printed personalised t-shirts at Selfridges in London. Our job was to present this special partnership to the public in a way that balanced the brands' strong pattern-driven identities to give them both the same exposure.

The result of this collaboration has elevated YR Store’s profile as a fashion-conscious brand and boosted its credibility as a live printing expert.

We produced all of the brand animations for the showcase video.

The installation was designed by YR Store’s in-house design team.

Front view of the BAPE and YR Store installation at Selfridges in London.

We designed YR's pattern to fit the logo lock-up.

Side view of the YR x BAPE installation at Selfridges, wrapped in co-branded vinyls.
Visitors approaching the YR x BAPE booth. Customers creating their personalised BAPE t-shirts with YR Store's design software at Selfridges.

We created templates for the collaboration's social media campaign.

  • T-shirt printed with BAPE logo with signature camouflage pattern fill.
  • Baby Milo artwork with blue camouflage pattern on a kid's tee. Classic A Bathing Ape logo filled with pink camouflage artwork.
  • Comic book style repeating animal pattern by A Bathing Ape. Multi-coloured camouflage pattern used as a fill for a circular BAPE logo on a t-shirt.
Customers browsing t-shirts at Selfridges created as part of the YR Store x A Bathing Ape collaboration.

The unique collaboration pleased BAPE's and YR's fans alike.

Close-up of the co-branding design software created by YR Store. Close-up of a personalised BAPE t-shirt printed direct-to-garment. The unique collaboration pleased BAPE's and YR's fans alike.
  • Close-up of the co-branding vinyl designs with one side focused on YR Store and another on BAPE brand expressions.
  • YR Store staff preparing the printing and design technology at Selfridges.
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