the world's first live design and print brand
The predecessor to YR, Lumacoustics, was launched in 2008 by Tim Williams and Tom Hogan — the innovators behind the first digital graffiti wall. In the midst of an expansion and in search of a new design partner, they first came to us in 2012.
Due to the success of YR Store and its appeal to many high profile brands, the founders decided to take a bold approach and bring their retail and events branches under one umbrella. The parent brand YR was born, along with YR Live. With a renewed focus on live design customisation and printing, the company also had a rigorously executed, coherent new visual identity.