• YR Live logo consists of the geometric YR symbol combined with the LIVE type mark.
  • The LIVE type mark in the YR Live logo has a V shape resembling lines on a heart monitor to express excitement.

YR Live

design and print experiences for events

Immersive digital experiences and live event printing – this is what Lumacoustics have built their reputation on. As we rebranded Lumacoustics to YR with YR Store being its retail sub-brand, the side of the business that focused on the events industry required a visual make-over too. This is how YR Live was born.

Over several months, we drove a design overhaul which covered all aspects of the identity, both internally and externally. Paying careful attention to the smallest details, we worked closely with the YR Live team to implement and execute the rebrand programme, which culminated in a successful brand launch and highly positive reception and feedback.

We wanted to capture the vibe that YR Live brings to events with a new showreel.
  • Visitors at the YR Live launch event awaiting their personalised products.
  • Guests at the YR Live launch party mingling and designing their personalised items on YR Designer screens.
  • Neon pink shards as floor decoration at the YR Live launch event.
  • YR Live history room where past projects were showcased on 4 touch screens.
  • Close-up of edge-lit YR logo mark made out of wood.
  • YR Live launch event main party area.
  • Printing and collection spaces decorated with on-brand YR Live vinyls.
  • YR Live staff preparing heat presses.
  • Display wall of past hero projects of the YR brand.
  • Welcome area at the YR Live launch party.
We produced graphics for the YR Live brand launch event.
  • YR Live website homepage design.
  • Case studies and about pages on the YR Live website.
YR Live has its own sub-site that we designed within the YR website.
An arrangement of YR Live garments and other products printed with various on-brand graphics to showcase capabilities.
We provided artwork and retouching to showcase a variety of printed items that YR Live can produce.
  • YR Live brochure cover designs with angular typography.
  • Contents page and about YR Live section of the brochure.
  • Booklet pages explaining the values YR Live delivers to its clients.
  • YR Designer product sheets in the YR Live booklet.
The brochure provided a perfect platform to explore the visual identity and expand the design assets of the brand.
  • YR Designer logo presented over a photo of the designer product itself.
  • YR Wall logo on photo backdrop of the digital graffiti wall.
  • YR Photo logo with image of photo booths as the backdrop.
YR Live's digital experience products have a logo system that can be easily expanded.
  • Screen printed YR Live comp slips with vibrant pink colours and structured, clean typography.
  • Front and back of screen printed duplex YR Live business cards with spot UV finish.
  • YR Live letterheads designed with typographic elements and hot pink shard pattern along the right and bottom edges.
  • Close-up of screen printed YR Live comp slips with detailed hot pink shard patterns.
We put great care into sourcing high-end screen printed stationery.
The YR Live brand identity encapsulates the excitement and vibrancy that the brand delivers to events.