YR SpongeBob logo lockup designed for the collaboration of the two brands.

YR x Spongebob

Krusty Pants customisation co-branding

YR Store joined forces with Nickelodeon to bring SpongeBob SquarePants to life in a way never seen before. For a limited time only, the store takeover of Topman, Oxford Circus, used a skate-inspired Krusty Pants style guide and made it possible for anyone to create unique t-shirts and socks using exclusive artwork and YR’s custom-built software.

Our job was to design the look of the entire collaboration. Starting with the YR SpongeBob logo lockup, through the YR mark illustrations matching the Krusty Pants style, to the lookbook photography.

The focal point of the takeover design was the touchscreens providing the customisation experience.
Animated promos and screensavers were designed to grab people's attention in-store.
  • Photo of the YR Store installation at Topman showing the extent of the co-branding of the SpongeBob KrustyPants takeover.
  • Close-up of the vinyl wrap on the counter featuring Patrick Star and the YR SpongeBob logo.
  • Close-up photo of counter vinyls emphasising the integration of previous YR Store design combined with new SpongeBob themed art.
SpongeBob SquarePants and Patrick Star splashed over YR Store at Topman, Oxford Circus.
Flyers merging the styles of SpongeBob and YR Store designed for the collaboration.
  • Product photo showing the back of the YR Store x SpongeBob t-shirt with 'Mind like a sponge' artwork.
    Side view of the YR Store x SpongeBob t-shirt with 'Mind like a sponge' artwork on its back.
  • Side view product photo of the YR Store x SpongeBob t-shirt with all-over logo pattern.
    Front view product photo of the YR Store x SpongeBob t-shirt with all-over YR and SB logo pattern.
  • Product shot of t-shirt with repeating SpongeBob logo.
    Back view of the YR Store x SpongeBob t-shirt with 'Yellow is the color of happiness' artwork.
  • Back view of t-shirt with skateboard style SpongeBob SquarePants character art.
    Front view of the t-shirt with skateboard style eyeball artwork pattern.
  • Front view of t-shirt with all-over print pattern created with Patrick Star and SpongeBob logo.
    Side view product shot of t-shirt with all-over print Patrick Star and spatula pattern.
For these exciting and vibrant prints, the user's creativity is their only limit.
  • Close-up photo of the touch screens in-store at Topman showing the integration of screen savers and surrounding retail graphics on foamex.
  • Candy machine-like t-shirt dispenser and display decorated with YR x Spongebob t-shirts and co-branded vinyls.
  • Socks on display with YR Store x SpongeBob artwork and hang tags at Topman.
  • Screen being part of the installation is showing animation to promote the YR Store and SpongeBob KrustyPants collaboration.
  • Customer designing their all-over print t-shirt at YR Store using vibrant, skateboard style SpongeBob graphics.
Every detail was considered to seamlessly blend the two brands together.
  • SpongeBob Squarepants version of the YR logo mark recreated in skateboard style KrustyPants illustration treatment.
  • Drippy version of the YR logo mark recreated in skateboard style KrustyPants illustration treatment.
  • Krabby Patty version of the YR logo mark recreated in skateboard style KrustyPants illustration treatment.
  • Patrick Star version of the YR logo mark recreated in skateboard style KrustyPants illustration treatment.
We expanded our skillset to include illustration for these exclusive YR marks.
  • Lookbook photo on a Shoreditch rooftop of YR Store t-shirts with all-over printed SpongeBob artwork.
  • Close-up lifestyle shot of socks with Patrick Star artwork.
  • Back shot of the 'Yellow is the color of happiness' t-shirt for the YR Store x SpongeBob lookbook.
  • Close-up of YR Store socks with 'Stay Pretty' SpongeBob artwork.
  • Lifestyle shot of 'Yellow is the color of happiness' and Patrick Star t-shirt on the rooftop.
  • Lifestyle shot of YR Store t-shirt with Patrick Star artwork.
  • Close-up shot of 'Mind like a sponge' artwork on YR Store t-shirt.
  • Lifestyle shot of YR Store t-shirts with 'Mind like a sponge' and SpongeBob spatula artwork on a rooftop in Shoreditch.
  • Close-up of printed YR Store x SpongeBob socks with skateboard style eyeball graphics.
  • Lifestyle shot of t-shirt with SpongeBob logo pattern.
  • Close-up of the Krabby Patty artwork on YR Store socks.
  • Fashion lookbook photo of two YR Store x SpongeBob t-shirts on a rooftop in Shoreditch.
We shot a lookbook to promote the collaboration.