charity platform branding
The GivingWays platform combines opportunities to engage and support charities. It was vital to reflect this in the brand’s name and visual identity. The three lines in the logo mark represent exactly that: ways of giving coming together for a common purpose.
Through the unusual design aesthetic and the prominent blue colour, the brand was made to stand out from the crowd. The brand's transformative, playful and honest values are captured in a form free of embellishments to ensure the designs will not date easily.