YR x A Bathing Ape
a cult brand collaboration
YR Store teamed up with * A Bathing Ape ® to deliver live printed personalised t-shirts at Selfridges in London. Our job was to present this special partnership to the public in a way that balanced the brands' strong pattern-driven identities to give them both the same exposure.
The result of this collaboration has elevated YR Store’s profile as a fashion-conscious brand and boosted its credibility as a live printing expert.