Fliff
A brand to excite gamers, investors and talent. We distilled the brand strategy and elevated the visual identity for this social sportsbook startup.
YR Store joined forces with Nickelodeon to bring SpongeBob SquarePants to life in a way never seen before. For a limited time only, the store takeover of Topman, Oxford Circus, used a skate-inspired Krusty Pants style guide and made it possible for anyone to create unique t-shirts and socks using exclusive artwork and YR’s custom-built software.
Our job was to design the look of the entire collaboration. Starting with the YR SpongeBob logo lockup, through the YR mark illustrations matching the Krusty Pants style, to the lookbook photography.
The focal point of the takeover design was the touchscreens providing the customisation experience.
Animated promos and screensavers were designed to grab people's attention in-store.
SpongeBob SquarePants and Patrick Star splashed over YR Store at Topman, Oxford Circus.
For these exciting and vibrant prints, the user's creativity is their only limit.
SpongeBob SquarePants and Patrick Star splashed over YR Store at Topman, Oxford Circus.
We expanded our skillset to include illustration for these exclusive YR marks.
We shot a lookbook to promote the collaboration.