YR x Spongebob
Krusty Pants customisation co-branding
YR Store joined forces with Nickelodeon to bring SpongeBob SquarePants to life in a way never seen before. For a limited time only, the store takeover of Topman, Oxford Circus, used a skate-inspired Krusty Pants style guide and made it possible for anyone to create unique t-shirts and socks using exclusive artwork and YR’s custom-built software.
Our job was to design the look of the entire collaboration. Starting with the YR SpongeBob logo lockup, through the YR mark illustrations matching the Krusty Pants style, to the lookbook photography.